In our previous article, we talked about the need for Event Photography to be more than just picture taking and delivery of some files. In this digital age, it needs to be much more. But what are some of the things you should be thinking about for your event? How do you leverage the 'digital content creation' a great event photographer brings to the table? You most likely have spent some big dollars on the venue, the food, entertainment; making sure everything is perfect!
So did you forget something?
One of the most useful of investments is a "Step & Repeat Banner". What is it? A step and repeat banner is a custom made backdrop, printed with your company logo (or message) on it, in a repeating pattern. This ensures your brand logo or emblems are visible in photographs of the individuals standing in front of it. - Your logo & message is 'repeated' over and over.
Why do you need a Step & Repeat for your event? Many will use it as a backdrop for their guest to stand in front of as they arrive. Some just leave it out so attendees can use it to take selfies in front of.
Want to get even more bang for your buck? Ask the event photographer to set up a 'photo booth' and use the Step & Repeat as your background! Now talk about getting your message across!
How about we take it up a notch? Here at The Eye Of Odin Photography, we can also post those fun pictures as we take them strait to your Social Media Stream. Imagine having guest pictures automatically appear on your company Facebook page! Or magically have them posted to your Twitter stream! Your attendees will be sharing and 'liking' your post; creating buzz about your brand. - And isn't that what you want? People talking about you!
Need something a little bit more formal? After the event The Eye of Odin Photography can deliver to you a 4x6 or 5x7 print of every photo booth picture (actually any size print you want). What do you do with those prints? How about including them with a hand written thank you note! Imagine how thrilled your attendees will be when they receive a thank you card complete with a print taken of them in front of that backdrop with your name and logo on it? Most will hang that picture right in their cubical or office - again, more advertising and branding for you!
We have many more ideas and services to offer. And as your event photographer, we will work with you in order to match your needs with the best possible ideas! Contact us today so we can start planning your digital content and brand promoting.